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The DNA of Joubert brand

Analysation of the values of the Joubert brand gives a description in just a few words.
Such are the genetic assets of the DNA, they synthesise our basic constructive characteristics
such as our ongoing unfailing commitment to wood and the environment.
Our commitment to the brand cultivates our 5 “raisons d’être”

We want to be the benchmark brand of plywood, the one which changes the way it’s seen.
Not simply to be the first on the market, but also and even more importantly to be the best and exemplary
in the way that we do it.

Because our prime duty is to respect our raw material, we must also respect our profession,
our customers and our future.
 
1
Our 1st commitment to the brand
shows that you are right when you make…
A responsible choice
Joubert, the commitment of a plywood which is legal

Joubert, the commitment of a plywood which is legal

A duty:

We owe it to ourselves to be exemplary. That means preservation of the natural resources: for that, the Provenance of each log used for our plywood is attested from legal origin.

Starting with the raw material…

Our wood is from legal origin and from well-managed forests, in France and Gabon. The sourcing of our wood is traced and controlled on all our sites.

…then the rules of wood exploitation…

We work intelligently with our partners, notably within the strict framework of the CFAD (Forest Concession under Sustainable Management) in Gabon. The Concession Forestière sous Aménagement Durable is responsible for the protection of the ecosystems within a socially beneficial and economically viable policy for the country and its inhabitants.

…through to a respectful industrial process

On our 3 sites in France and Gabon, we work to reduce our mark on the environment every day. Our procedures are based on demanding reference systems, which aim to continually improve them:

  • Quality / Security / Environment Management
  • Raw material saving
  • Waste recovery and recycling
2
Our 2nd commitment to the brand
means nature is right…
A committed choice
Joubert, the commitment to produce certified plywood

Joubert, the commitment to produce certified plywood

We have obtained the most rigorous environmental certifications, evidence of both our indefeasible values for respect and an intransigent traceability with our partners:

CFAD or Concession Forestière sous Aménagement Durable in Gabon

Responsible and legal management with a large amount of work in terms of participative social cohesion with the population.

3
Our 3rd commitment to the brand
is the right one in every way…
The choice of durability for an irreplaceable plywood
Joubert, the commitment of a plywood that is the best everywhere

Joubert, the commitment of a plywood that is the best everywhere

The best to work with on all worksites

We want our customers to be as proud as they are sure of their designs, whether it be a sports hall or a boat. Only the span of technical qualities of Okoume plywood enables one to guarantee so much reliability, in all environments, for all the necessary work.

With its high mechanical resistance, its durability, its excellent reaction to impregnation, it goes further than any of the others. Lighter, easy to cut and machine, it also simplifies everyone’s life.

The best in environmental certifications

We are perfectionists and the Joubert Okoume plywood is proof. A certified, responsible and consistent product, it gives Access to green building projects and government contracting. The best eco-citizen on earth, it is exported everywhere, going from Australia to Scandinavia and the USA.

4
Our 4th commitment to the brand
gives us reason to progress…
The choice of innovation
Joubert, the commitment to innovate

Joubert, the commitment to innovate

To want to make things move and evolve means to have the courage and the strength to dare

Each year we make it a point of honor to develop new technical added value products. This comes from those who know how to improve your day to day life and to make the most of your savoir-faire. The understanding of your profession, your motivation and your priorities are furthermore at the root of our innovations.

We look for the best way to help you and to exceed your expectations with apt solutions, devised and guaranteed for the right use.

5
Our 5th commitment to the brand
is the one which believes in a relationship of trust…
The choice of partner
Joubert, the commitment of people

Joubert, the commitment of people

We attach great importance to maintaining a relationship of shared trust, based on respect and honesty.
That’s why we say what we do and we do what we say. And we prove it to you each day, everywhere in the company, in the production department and in the logistics and the sales department.

Our teams, where there are representatives country by country, guarantee you availability and reactivity.
Privileged administrative representatives available daily who ensure you personal attention.

We know how to propose solutions other than the normal everyday ones and we keep to our commitments.

Our supplies are well managed.
We are organized and adapted to respond to your needs, within the expected